Making Money with Articles: The Importance of Keywords
Posted on Mar 07, 2009 under internet |An important part of optimizing your articles for the search engine is via keyword density and the placement of those terms. Search engine spiders read a page in a manner that makes it necessary to place your keywords where they will be discovered and recognized as a keyword, so that your written article will come up when a person looks for that keyword.
What is a Keyword?
A word that you are going to use over and over in your written article is a keyword. Your web page is skimmed by the spiders who see keywords placed in the written article and observe that your page would be useful to individuals looking up that particular word.
Over Optimizing Your Written Material
It is necessary to note that there is also such a matter as over optimizing your articles for particular words, this is known as “keyword stuffing”. When you stuff keywords in an article a spider will discover that you are trying to trick it into positioning your article high in the search engine results for that word, and will as a result punish your site and your web page for doing this. Keyword stuffing is so hazardous that if you are not cautious you can finish up getting the rankings of other web pages on your site dropped or worse you can get blacklisted by search engines for doing this to often.
What is Keyword Density?
Keyword density is the number of times your keyword is placed in your written article. The majority of people will arrive with a percentage to help guide them on how many times they will use a keyword in their written article. For instance, if you have a 500 word written article and want to achieve a keyword density of 5%, then you will want to have the keyword in your written article exactly 25 times.
There are umpteen guides that make suggestions on what is the perfect keyword density and what the theory behind that number is. When looked at sensibly, you are going to need to discover the density that brings you the most profits. To get the results that they need, web designers take control of their own density. Provided you do not over optimize and you are making adequate profit from your rankings, then you can choose whatever keyword density you like.
The Proper Density
Really you need to create an hourglass pattern in your written article, irrespective of the density you selected, and ensure that you have more keywords in the introduction and at the end. Picking the right density for your written articles is necessary to establish money, so that your written article climbs the ranking ladder.
